The challenge
Generative AI is hot. New tools are popping up like mushrooms. Fun to try out, but hard to figure out the true value it could bring to businesses. PSA Belgium wanted to discover that value, so we got to work.
Before we could get started, we had to set the scene. What does the generative artificial intelligence landscape look like? Are we beyond Industry 4.0, and is Industry 5.0 no longer a buzzword? We explain that we are moving beyond autonomous systems and aiming for human-machine collaboration.
We move towards an era with automated manufacturing processes, the use of real-time data, enabling people to work alongside machines to improve processes, and providing personalization for customers. Still very general, but we'll see what this means for PSA in just a second.
Before diving in with the artificial intelligence part, we first had to discover what PSA's future could look like. We divided the participants into teams to start the first part of our discovery program: scenario planning. Using a strategic foresight technique, the teams created multiple plausible and coherent predictions about PSA's future.
We've come quite a long way already, but now it's time to bring AI into the game. Looking at the specific challenges that the teams defined, our team of AI experts helped them search for ways AI can improve business outcomes. We looked at the how (is it doable?) and the why (is it valuable?) of applying artificial intelligence.
To end our discovery program, each team got the opportunity to make a case for their AI solution by pitching a business case to the entire group. Here are some of the solutions they came up with:
As a result, the program not only recognized the best team effort with a bottle of bubbles but also provided PSA Belgium's employees with practical, hands-on AI ideas that they can apply to tackle future challenges. Thanks for having us!
Want to know more?
