The challenge
GDPR. The EU General Data Protection Regulation. For some, it’s a thorn in their side. For others, it’s a gift from heaven. For most, it’s a complex regulation they don’t (want to) understand. To change the way GDPR is perceived and understood by entrepreneurs, deJuristen, a legal firm with a focus on IT law and privacy, came to us with one question. Can we demystify GDPR, based on our book, in an entirely AI-generated podcast series? And so… dJ Talks was born.
deJuristen launched their book, “GDPR: Roodlicht of rotonde?”, a comprehensive guide to GDPR, written by Kris Seyen, Duygu Öztürk, and Larissa De Keyser. This book aimed to demystify GDPR, positioning it not as a hurdle but as an opportunity to be embraced. To repurpose the book’s content, deJuristen decided they wanted to bring it to a podcast setting. Preferably, with a bit of tech magic. And that’s where artificial intelligence came in.
The key challenge was crafting a podcast that felt personal and engaging, even without any real human interactions. To achieve this, we used GPT to script dialogues based on each book chapter. This approach allowed us to transform the in-depth content of the book into engaging, conversational scripts that were informative and easy to follow for our target audience. Moreover, this technology ensured that each podcast episode maintained a consistent tone and style.
Now that we have the scripts, we only need one more thing: voices. In our podcast studio, we recorded high-quality audio samples of our podcast hosts, Kris and Duygu. These were then transformed into voice clones with ElevenLabs, a voice cloning technology that clones not only the voices but also their intonation, emotional range, inflection, and pauses. We put the scripts and clones together, and the results were nine +/- 15-minute-long episodes.
To put the cherry on top, we also decided to make an AI-generated jingle. Music generation, however, is a technology still in its infancy. However, in the last few months, this field has also progressed, and we decided to use the Suno AI tool to produce a catchy jingle.
Today (January 30, 2023), the first episode of dJ Talks is launching on every major podcast player (Spotify, Apple Podcasts, YouTube…). We are super excited to have built the first fully AI-powered legal podcast in Belgium. From now on, every two weeks, another episode will be launched in which you can explore the opportunities GDPR offers. Enjoy!
"For a small office like ours, it was a challenge to spread this message widely, but thanks to generative AI, we can now reach and serve a much larger audience with minimal effort."
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